ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE – Offer World
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This text will introduce students to this fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations promotional programs than just advertising. Discusses the leading marketers and theirs agencies approach to Advertising and Promotion from Integrated Marketing Communication Perspective (IMC).
Publisher : Tata McGraw Hill Education; 7th edition (18 August 2009); 01149344934
Language : English
Paperback : 1112 pages
ISBN-10 : 0070144966
ISBN-13 : 978-0070144965
Item Weight : 500 g
Dimensions : 47 x 10.2 x 61.5 cm
Country of Origin : India
Net Quantity : 1 Count
Importer : CBS PUBLISHERS AND DSITRIBUTORS PVT LTD PHONE-01149344934
Packer : CBS PUBLISHERS AND DISTRIBUTORS PVT LTD
Generic Name : Textbook
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