ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE – Offer World
₹ 999.00 ₹ 450.00
Price: ₹999 - ₹450.00
(as of Nov 10, 2024 18:05:34 UTC – Details)
This text will introduce students to this fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations promotional programs than just advertising. Discusses the leading marketers and theirs agencies approach to Advertising and Promotion from Integrated Marketing Communication Perspective (IMC).
Publisher : Tata McGraw Hill Education; 7th edition (18 August 2009); 01149344934
Language : English
Paperback : 1112 pages
ISBN-10 : 0070144966
ISBN-13 : 978-0070144965
Item Weight : 500 g
Dimensions : 47 x 10.2 x 61.5 cm
Country of Origin : India
Net Quantity : 1 Count
Importer : CBS PUBLISHERS AND DSITRIBUTORS PVT LTD PHONE-01149344934
Packer : CBS PUBLISHERS AND DISTRIBUTORS PVT LTD
Generic Name : Textbook
User Reviews
Be the first to review “ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE – Offer World”
Related Products
Noise Buds VS104 Max Truly Wireless in-Ear Earbuds with ANC(Up to 25dB),Up to 45H Playtime, Quad Mic with ENC, Instacharge(10 min=180 min), 13mm Driver, BT v5.3 (Silver Grey) – Offer World
BASECASE Shock Proof Crystal Clear Back Case Mobile Cover for 1+ OnePlus Nord CE 3 Lite 5G (Hard | Hybrid PC + TPU | Full Armour Device & Camera Protection | Black) – Offer World
Ambrane 18W Wall Charger USB Port, Quick Charge 3.0, BoostedSpeed Mobile Charger Adapter Fast Charging, Compatible with Android Mobile, Headphones, TWS, Game Console, Power Banks(RAAP M10,White) – Offer World
boAt Rockerz 255 Pro+ Bluetooth in Ear Neckband with Upto 60 Hours Playback, ASAP Charge, IPX7, Dual Pairing and Bluetooth v5.2(Active Black) – Offer World
₹ 999.00 ₹ 450.00
There are no reviews yet.